Webinar

How to cluster contacts in CRM

14/04/23 16:00 Europe/Rome

In this session we will talk about how to cluster contacts in the CRM. Organizing your contacts is essential, it helps you to catalogize them and follow a process of lead scoring.

We will see in particular: 

• Customer persona profiles

• Lifecycle stage, which allows to monitor the status of a contact in order to trigger specific activities

• MQL vs SQL

Livia Caruso

Inbound Marketing Specialist, Guanxi Group

I'm a Digital Marketing enthusiast, an Inbound lover.
As an Inbound Marketing Specialist, I analyze and define the Customer Persona profiles, I deal with content plan and SEO strategies.
Communication is my strong passion. I enjoy sharing stories where our customers are the protagonist of their success, brave enough to believe that changement is always possible.

This webinar is over.