Seminario in linea

Marketing automation, Lead Scoring and Qualification: how to prioritize your Leads for Sales

28/04/23 16:00 Europe/Rome

In this session we will be talking about the following topics:

  • Marketing Automation: how to leverage automation to improve lead nurturing
  • Lead scoring: the process in which values are assigned to each lead generated in the form of numerical "points" 
  • Lead qualification: an important part of any sales strategy, it's the process used to determine which prospects are the best sales targets

 

Livia Caruso

Inbound Marketing Specialist, Guanxi Group

I'm a Digital Marketing enthusiast, an Inbound lover.
As an Inbound Marketing Specialist, I analyze and define the Customer Persona profiles, I deal with content plan and SEO strategies.
Communication is my strong passion. I enjoy sharing stories where our customers are the protagonist of their success, brave enough to believe that changement is always possible.

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