Advertising is a marketing activity in which a product, brand or service is promoted. The promotion is done through an advertisement (or ad) with the goal to attract interest, engagement, and sales.

Although this field is a necessary and required marketing strategy, it can be very complex and expensive. That is why it is important to know everything about it and how to use it at its best. This way, your business can grow and work efficiently, reaching the right audience at the right time and place.