Marketing automation, Lead Scoring and Qualification: how to prioritize your Leads for Sales

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In this session we will be talking about the following topics:

  • Marketing Automation: how to leverage automation to improve lead nurturing
  • Lead scoring: the process in which values are assigned to each lead generated in the form of numerical "points" 
  • Lead qualification: an important part of any sales strategy, it's the process used to determine which prospects are the best sales targets


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