Search Engine Optimization (SEO) Essentials: understanding the basics


In this session, we will exploring the basics and uses of the Internet Marketing strategy, SEO.

Search Engine Optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. 

It refers to all those activities aimed at improving the indexing and positioning of information or content on a website by the crawlers (also called "bots") of search engines (like Google, Yahoo!, Bing, etc.) in order to improve, or maintain, positioning in the SERPs.



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