ABB
How to cluster contacts in CRM
In this session we will talk about how to cluster contacts in the CRM. Organizing your contacts...
ABB
Lead Generation Tactics: how to create effective Lead...
Lead generation is the process of gaining the interest of potential customers in order to...
ABB
Marketing automation, Lead Scoring and Qualification: how...
In this session we will be talking about the following topics: Marketing Automation: how to...
ABB
Conversion Rate Optimization: how to improve your Landing...
In this session we will see how to improve your Landing Pages and Sales Funnel in order to...
ABB
The role of CRM in Lead Management: best practices
CRM is the best tool for Lead Management: in this session we will discuss how to get started...
ABB
Measuring KPI’s: how to evaluate the success of your...
How to evaluate the success of your efforts? By measuring KPIs! in this session we will look at...
ABB
Account-Based Marketing: targeting, personalization and...
Account based marketing is a business marketing strategy of identifying specific target companies...
ABB
Understanding the Basics of Advertising
Advertising is a marketing activity in which a product, brand or service is promoted. The...
ABB
Search Engine Optimization (SEO) Essentials:...
In this session, we will exploring the basics and uses of the Internet Marketing strategy, SEO....
ABB
Inbound Marketing Fundamentals
In this session we will be discussing about the Inbound Methodology, a new concept of doing...
Guanxi
GA4 vs Matomo: prospettive e vantaggi
Nel panorama competitivo è arrivato il momento di fare i conti con il sostituto per eccellenza di...
Guanxi
Google Analytics: come adattarsi al nuovo paradigma
Google Analytics 4: la novità in materia di Web Analysis introdotta da Google. Prepariamoci...
Guanxi
Abbiamo sempre fatto così: innovazioni, attriti e...
La resistenza al cambiamento come costante del comportamento umano: un ostacolo da considerare e...
Guanxi
Learning and development: nuovi manager per il cambiamento
Trasformare attraverso il digitale significa soprattutto allineare i purpose delle persone con la...
Guanxi
L’azienda come righe di codice: trasformarla in un...
In un mondo che parla di digitalizzazione in maniera accademica vogliamo mostrarti come poter...