ABB

How to cluster contacts in CRM

11 views 14/04/23

In this session we will talk about how to cluster contacts in the CRM. Organizing your contacts...

ABB

Lead Generation Tactics: how to create effective Lead...

9 views 18/04/23

Lead generation is the process of gaining the interest of potential customers in order to...

ABB

Marketing automation, Lead Scoring and Qualification: how...

6 views 28/04/23

In this session we will be talking about the following topics: Marketing Automation: how to...

ABB

Conversion Rate Optimization: how to improve your Landing...

10 views 02/05/23

In this session we will see how to improve your Landing Pages and Sales Funnel in order to...

ABB

The role of CRM in Lead Management: best practices

17 views 21/04/23

CRM is the best tool for Lead Management: in this session we will discuss how to get started...

ABB

Measuring KPI’s: how to evaluate the success of your...

13 views 11/04/23

How to evaluate the success of your efforts? By measuring KPIs! in this session we will look at...

ABB

Account-Based Marketing: targeting, personalization and...

15 views 31/03/23

Account based marketing is a business marketing strategy of identifying specific target companies...

ABB

Understanding the Basics of Advertising

15 views 28/03/23

Advertising is a marketing activity in which a product, brand or service is promoted. The...

ABB

Search Engine Optimization (SEO) Essentials:...

14 views 07/04/23

In this session, we will exploring the basics and uses of the Internet Marketing strategy, SEO....

ABB

Inbound Marketing Fundamentals

16 views 04/04/23

In this session we will be discussing about the Inbound Methodology, a new concept of doing...

Guanxi

GA4 vs Matomo: prospettive e vantaggi

69 views 27/10/22

Nel panorama competitivo è arrivato il momento di fare i conti con il sostituto per eccellenza di...

Guanxi

Google Analytics: come adattarsi al nuovo paradigma

86 views 01/09/22

Google Analytics 4: la novità in materia di Web Analysis introdotta da Google. Prepariamoci...

Guanxi

Abbiamo sempre fatto così: innovazioni, attriti e...

70 views 20/06/22

La resistenza al cambiamento come costante del comportamento umano: un ostacolo da considerare e...

Guanxi

Learning and development: nuovi manager per il cambiamento

26 views 06/06/22

Trasformare attraverso il digitale significa soprattutto allineare i purpose delle persone con la...

Guanxi

L’azienda come righe di codice: trasformarla in un...

41 views 23/05/22

In un mondo che parla di digitalizzazione in maniera accademica vogliamo mostrarti come poter...